VIDEO CAPTIONS
Video captions aren’t just for accessibility. Follow these tips for conversions.
🎯 1. Most people skim
* Don’t caption every word
* Break speech into punchy phrases
* Emphasize key ideas
🔑 2. Highlight what matters to drive action
* Bold keywords
* Line breaks for emphasis
* Timing to match key moments
💓 3. Sync captions with emotional beats
* Problem → pause → caption hits
* Insight → caption reinforces
* Call-to-action → caption makes it undeniable
📱 4. Design for mobile first
* Large, readable font
* 2 lines max per caption
* High contrast
* Keep captions in the “safe zone”
🤑 5. Use captions to sell (without sounding salesy)
Instead of: “Sign up for my training…”
Use: “Want a simple system?” “I’ll show you how.”
