Create Landing Pages That Convert

Arba Cooper

A landing page is a standalone web page, specifically designed for a marketing or advertising campaign. It's where a visitor "lands" after they click on a link in an email, or ads from Google, Bing, social media, or other websites. The main goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter or making a purchase. When you know and understand the right components to include on your landing page, you will see an increase in converting more prospects into customers.