Marketing Conversion Equation

Arba Cooper

The Marketing Conversion Equation gives you the ability to present information about your product or service in such a way that it both compels and persuades your prospects to take specific action. The four components that make up this equation match up perfectly with the normal decision-making process all human beings go through when they make a buying decision.

You will learn how to...
• Use this knowledge to generate more leads, attract more clients and make more money.
• Begin to apply the four-part marketing equation to everything you create in your marketing program.
• Create a "persuasion outline" for all of your marketing collateral.
• Create a step-by-step format that taps into the emotional decision-making process all human beings use when they make a buying decision.